We talk about strategy all the time when it comes to developing an app, but it shouldn’t just stop there. With millions of apps in the App Store and Google Play Store, your app won’t magically become successful. This is why it is important to strategize how you are going to launch your new app. This blog post from ladder.io discusses an App Store Launch Plan that can help get you downloads fast, which is critical when it comes to mobile app marketing.
Overview of Phases:
Phase 1: Make sure everything works
- Beta test your app
- Build and test a final version
- Seed early reviews
Phase 2: Get the word out!
- Inform your insiders
- Run ads
- Make sure your App Store Optimization (ASO) is on point
- Social, blog, and press
Phase 3: Keep the momentum
- Re-engage your uses
- Keep everyone updated when you update
Read it all here
Having an app developed can sometimes be a little costly. This could become a burden when you have a tight budget. Luckily there are ways to help cut costs! One of these ways is to have a clear understanding of what you want entailed in your app. This includes creating a feature list, branding, and designing wireframes for your application.
Some of you may be great at design, some of you may hate it, but trust me when I say it saves time! You don’t have to be an all start designer to create wireframes and get your idea across. There are websites and apps that actually make this really easy too!
Get high-fidelity in under 5 minutes. Upload your design files and add animations, gestures, and transitions to transform your static screens into clickable, interactive prototypes.
Create screens directly in Marvel or add your images from Sketch or Photoshop. You can even sync designs from your cloud storage!
Have an app idea? Draw it on paper and use POP to make it come to life on your iPhone & iPad!
Create, save and share perfect palettes in seconds!
Last, but not least do your homework. It is also crucial to find similar apps out there that have features that you want to include. This will help save time and help ensure that your app stands out!