Let’s say your business is already up to speed and has an app. When is an app redesign needed, and how do you decide what you need to change?
Design changes just as quickly as technology, so it’s important to know that at some point, your mobile app is going to need to go through a remodel. So how do you know when it is the right time?
Low Conversion Rates
Is your user base not growing? Are users bored or not impressed with the app? Are sales weak? If any of these apply to your app, it might be time to polish up your app’s UX. (Read more about UX vs. UI)
Low Ratings and Negative Comments
Is your app getting negative reviews and minimal stars on the app store? If so, take advantage of the negative comments and determine if your UI/UX design needs changing. If you are getting low ratings, it’s probably a good time for a redesign.
Modifying your Target Audience
If you modified your target audience just like changing your tactics to captivate your audience, you’d need to change the design of your app. Your app will have to be modified to accommodate your new audience, as well as your product vision and marketing strategy.
Your Company Rebranded
This seems pretty straightforward; if your company has just undergone a rebranding, you’ll want to ensure that your branding is consistent across all platforms, including mobile. This is an indicator that a mobile app redesign is needed.
How to Know What to Change
Like above, user feedback is incredibly valuable when understanding the changes needed to ensure your app’s success. Analyze all user feedback as well as analytics to get an idea of the changes necessary. Don’t be afraid to conduct some research, whether it is surveying your users or researching the competitor, research can lead you in the right direction when determining app changes.