Category: Marketing

You don’t always have to be solving a problem…

 

TLDR;

You don’t always have to have a stereotypical app. At the end of the day, let your app be an extension of your brand letting your followers and customers know you are who you are and you sure ain’t fake!


Okay, so Pioneer is in the business of making apps. Not like half off apps at Applebees, but like the ones on your phone, and we’re constantly working on ways to make an impact on different industries through developing them.

Now if you ask the average Joe, they’ll say that in order to have good & successful app, you have to be solving a problem. But here’s the thing……Define success. Is it having millions of users? Is it making someone’s workplace more efficient? Is it being ranked #1 in the App Store? Plot twist… You don’t always have to be solving a problem to have a successful app.

First, figure out what your goals are. Whether it be self-ambitions or goals you have for your business. Now take these goals and determine how you can accomplish them with something on someones‘ phone. Lastly, figure out what that something is and who that someone might be, and make it happen!

What’s awesome about phones is that people are on them for over 4 hours a day, which is insane. Think about how many times, a person would see your logo on their homescreen every day. If you think about it, you and your brand own a bit of that person’s life and thoughts whether they realize it or not.

So what do you make? Good news is that you don’t need a stereotypical “App”, to have a presence on someones phone. You just have to be a little creative.

For example, Apple’s Sticker Packs are becoming more and more popular for ways to get business’  brands shared. Something like this lets users do the advertising for you right inside of their messages!

 

Here’s how Starbucks is using Sticker Packs

 

Another example of a “not so stereotypical” app is one that we recently created, the Chad Tepper’s Catchphrases app. You can listen to some of his most popular catchphrases with the tap of a finger. This app reached #1 in Entertainment and in the Top 10 Overall Apps within 24 hours!!!

 

In conclusion, be creative and think outside of the box. Before saying “An app just isn’t right for us, or the business that we do”, think about all of the different options there are. Having a presence on someone’s phone can do wonders for both you and your business, and it’s definitely not something you want to miss out on!

-Phil (Founder/Software Engineer @ Pioneer Mobile Applications)

Want your app made? Contact us at contact@pioneerapplications.com

via growmobile.com

How to Launch a New App

We talk about strategy all the time when it comes to developing an app, but it shouldn’t just stop there. With millions of apps in the App Store and Google Play Store, your app won’t magically become successful. This is why it is important to strategize how you are going to launch your new app. This blog post from ladder.io discusses an App Store Launch Plan that can help get you downloads fast, which is critical when it comes to mobile app marketing.

Overview of Phases:

Phase 1: Make sure everything works

  • Beta test your app
  • Build and test a final version
  • Seed early reviews

Phase 2: Get the word out!

  • Inform your insiders
  • Run ads
  • Make sure your App Store Optimization (ASO) is on point
  • Social, blog, and press

Phase 3: Keep the momentum

  • Re-engage your uses
  • Keep everyone updated when you update

Read it all here

The importance of your App Store Video

 

With millions of different apps in the Apple App Store & Google Play Store, it’s becoming more and more difficult to stand out let alone receive downloads for your app. One way to help stand out is by having a preview video on the App Store for your app. Over half of the top 50 grossing apps in iOS and 84% of the top 50 grossing apps in the Android Play store are utilizing app store videos.

By having a preview video, it is possible to increase your download conversion by 20% in the Apple App Store and by 35% on Google Play!

Read the entire article on How Not To F*** Up Your App Store Video: The Ultimate Guide