Personalized apps have been making their way into the market and are incredibly useful for selling. Whether the product is a subscription, fitness plan, skincare routine, or merely physical products, a personalized app can increase sales and provide a much more personalized and targeted experience for the consumer. So how does it work?
Personalization
There are many ways in which an app can be personalized, and it will all depend on what algorithms you or your company use, but it is possible that your app can learn to replace human recommendations. The ability to craft a skincare routine, a workout routine, etc. is all possible through an app. The big question is, how do you create an app that learns users’ preferences?
Questionnaire
The first and most straightforward way to start personalizing the app is to start with a questionnaire. For example, if you were creating a mobile app to help consumers determine what meals to cook for dinner, your questionnaire can narrow in on what a particular user would like and dislike and then offer recommendations based on their own preferences. The same goes for skincare and fitness apps.
Like and Dislike
After the initial questionnaire, you should consistently be asking for feedback on the recommendations from the user. The easiest way to do this is through a like or dislike button on each recommendation. That way, the app is continually learning about the user leading to more targeted recommendations.
Browsing Ability
The app should have the ability for users to browse products, recipes, workouts, etc. That way, you can track a user’s clicks and browsing data to provide more targeted recommendations. This is also a great way to have the user’s introduced to items that your algorithm didn’t pick up.
These were some quick tips when developing a personalized app and why a personalized app could be extremely beneficial for you or your company. If you’d like to know more about the functions and possibility of building a personalized mobile app, reach out to Pioneer, and we can help you along the way.