Tag: google play

via growmobile.com

How to Launch a New App

We talk about strategy all the time when it comes to developing an app, but it shouldn’t just stop there. With millions of apps in the App Store and Google Play Store, your app won’t magically become successful. This is why it is important to strategize how you are going to launch your new app. This blog post from ladder.io discusses an App Store Launch Plan that can help get you downloads fast, which is critical when it comes to mobile app marketing.

Overview of Phases:

Phase 1: Make sure everything works

  • Beta test your app
  • Build and test a final version
  • Seed early reviews

Phase 2: Get the word out!

  • Inform your insiders
  • Run ads
  • Make sure your App Store Optimization (ASO) is on point
  • Social, blog, and press

Phase 3: Keep the momentum

  • Re-engage your uses
  • Keep everyone updated when you update

Read it all here

The importance of your App Store Video

 

With millions of different apps in the Apple App Store & Google Play Store, it’s becoming more and more difficult to stand out let alone receive downloads for your app. One way to help stand out is by having a preview video on the App Store for your app. Over half of the top 50 grossing apps in iOS and 84% of the top 50 grossing apps in the Android Play store are utilizing app store videos.

By having a preview video, it is possible to increase your download conversion by 20% in the Apple App Store and by 35% on Google Play!

Read the entire article on How Not To F*** Up Your App Store Video: The Ultimate Guide