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Mobile App Development 101: Get on the Road to Developing an App for your Business

If you have just begun your own company, or are looking to update your marketing, outreach or technological business plans, you may be asking yourself, how do I develop a mobile app?  If you have asked yourself this question, you have certainly taken the successful first step.  Mobile apps have become increasingly more important for businesses of all sizes, as smartphones and tablets are becoming the device of choice for browsing the web. Users commonly report that applications are much easier to use on these devices than an internet browser. So what is the next step to successful mobile application development?  A Long Island app developer will certainly knows the ins and outs, the complexities and the intricacies, and how to go about actually building you a mobile app; however, there are certain fundamentals all business owners should know before beginning the app development process.

Step 1: The Idea and Validation Phase
The first step is developing a solid idea that not only makes sense for your business, but also for the consumer. The purpose of the application from your business standpoint should be to help current customers, attract new business and hopefully make the business more profitable. Will your achieve these business goals? If your business has been successful, it is likely that people are looking for your services, and can more efficiently obtain them through a mobile app. Therefore, your goal should be to create an application that will make it even easier for people to access, need and want your services. If your company is new, or even still in the idea phase, you can use Google Keyword Planner to determine the interest in what you are trying to accomplish.

Step 2: The Look and Feature Phase
After you have an app idea that has been validated, it is time to decide what you want the app to look like and what features you would like to offer to consumers. This can be done either on paper, or if you are more technologically savvy, there are apps that can be used to help you determine the flow of your mobile app. Be as detailed as possible so that when you eventually hire a New York mobile app development company, the developer will have a good understanding of what you want. The turnaround time will be quicker and the costs will be lower. Design is incredibly important to the application development as it not only determines what the client sees, but how the client interacts with the app. It is not crucial to add in everything at this phase; features can always be added later on, either before or after launch. This mapping out process includes the flow of what a consumer will see when he or she navigates through the application. This also includes deciding what you do not need; do not include “fluff,” as this will distract consumers and add to the cost of development.

Step 3: Hire an App Developer on Long Island
Hiring a New York developer is a crucial step. Look for an app development company that has a proven record of designing aesthetically pleasing and user-friendly applications. You also want to ensure that the development team is established in the industry. Simple Google searches in the industry will ensure that you find a mobile app development company that “meshes” with your business goals and your app ideas. Check portfolios, read reviews and ask plenty of questions when consulting with the development company. Not all app developers are created equal and this decision should not be rushed as this company will ultimately determine the outcome of your business’ mobile app.

Step 4: The App is Done… Now What?
An app developer will put your product through a test phase to ensure all of the kinks are worked out prior to launch. Then, upon completion of the app, it will not just appear in the App Store on smartphones and tablets on its own. You must first create developer accounts for both Apple and Android. Both platforms charge minimal annual fees to offer your app to its consumers.  After sale of your application has begun, look for feedback and track analytics. Analytics will help you keep track of downloads and user engagement so you can begin to understand how customers are using your app and what, if anything, needs improvement. There are free tools, such as Flurry, that can help you keep track of the analytics. Keep an eye on user feedback and reviews, so you can put yourself in the mindset of the consumer to determine what will make your app more beneficial. Lastly, introduce new features if needed; you will know what is needed and/or not needed by tracking the analytics.

If you have an app idea or concept in mind and are ready to develop, or need the help of a New York mobile app design and development team, now is the time to begin. While these steps are not always followed in this precise order, they should help a business owner in the intimidating process of developing an app. The design and the development process of the app is the easy part in the trusted hands of your app developer. As long as you keep building your business and your consumer base, your app will be a success.

Blog post by Kristin @ mimvi.

How to Create a Mobile App for your Business without Breaking the Bank

Mobile app Developer

Mobile applications are becoming increasingly popular for both big and small businesses. Most American consumers, an estimated 85%, prefer to use a company’s mobile application over visiting the company’s mobile website. Mobile apps tend to be easier to use as they are more streamlined than a mobile website, faster and more convenient. Many business owners, especially those that operate small to medium size businesses, have terrific app ideas, but do not know how to turn those ideas into reality and do not have a conceptualization of the cost. Designing and developing an app for a Long Island business can be quite expensive. However, there are money-saving techniques that can be implemented to ensure that you create a modern and professional application for your business at a price that does not break the bank.

Although it may seem cheaper to attempt to conquer the demanding task of designing and building your own mobile app, hiring a professional can prove to be a cheaper option. Professional Long Island app developers have the experience needed to know what to do, how to do it, and what the basic cost will be upfront. If budget may be an issue, a good app developer will have strategies he or she can suggest to keep you within your budget. Other than having the experience to know how to economically design and develop an app, having a professional app development company handle the development takes the burden off of you. If you and your staff are focused on the app development process, that takes time, and therefore money, away from handling your primary business goals and needs. Overall, hiring a professional to handle the job can lower your costs and improve the outcome.

It is always best to plan ahead and keep it simple. Before you even begin developing an app, you should map out the entire process with your app development team or professional. This will streamline the process, making it quicker and therefore cheaper, as you and the team will have a step-by-step outline of where the app will go and when. Although payment for mockups and other strategic planning options may cost more money upfront, it will certainly help you save money in the long run. Long Island app developers would be able to pinpoint certain areas in the mockups that could be changed to save money, as well as give a complete picture of what you want. If you are looking for something elaborate to set you apart from a competitor, the cost will certainly rise; keeping it simple will prevent the costs from dramatically rising. The developer will be able to tell you which items are easy and cheap to execute, and which will raise the cost so that you may consider the pros and cons of all options.

However, with that being said, if you or an individual from your business can take on a project management role to aid the app developer, costs can be cut dramatically. One of the most time consuming (and therefore expensive) aspects of building an app is project management and the creation of a clear vision of the roadmap to the finish line. Outline the entirety of the project, to the best of your knowledge and ability, prior to contacting a Long Island app developer to minimize the costs in the planning phase. You can begin by looking for similar apps and decide what you do like about them and would want to include. You can work from there to create a feature list and additional branding ideas. If you’re able, sketch the design ideas as well so the app designer will have an idea of the direction you wish to proceed. There are websites that can help you through this process to make it less of a daunting task.

It is a difficult decision to decide on a final road map for your application because you have to weigh the cost versus the functionality and customization. App developers in New York can certainly help you weigh the overall strategy when building an app to keep the cost doable while creating the app you envisioned.