Advertising and marketing trends are constantly evolving, and to keep your brand in front of consumers, you’ll have to keep up with those trends. At this moment, all research is pointing to mobile. Many brands and companies have adopted this channel, and you should too. Here are a few reasons your brand or business should go mobile and some types of apps to consider.
Increase your Audience
This is one important reason to go mobile. Increasing your audience and consumer base can be challenging, but once you have momentum, a mobile app can grow your audience exponentially. A mobile app can fill a void in your business model allowing your company to scale and grow.
Data Collection
This could be one of the most powerful features of bringing your brand mobile. Your consumer base may choose to share more data with you via mobile if it fills a void or provides a much more personalized experience (read our blog about personalized mobile apps). Data is a powerful tool that you can use to increase sales, grow your consumer base, expand product lines, and much more. Data is one of the highest-priced commodities, so an investment in mobile is an investment that will most likely pay off very well in the long-run.
Now, if you understand the benefits of going mobile but are unsure how to deliver your brand via mobile, here are some types of apps your brand can use.
Entertainment Apps
Apps can be a variety of things, but some brands find that entertaining apps serve the best purpose for their brand or campaign. For example, Coca-Cola has numerous branded apps that entertain users and help solve some daily problems. The CocaCola® app lets users play games, watch videos, and earn rewards. This type of app offers a mix of entertainment and functionality, all while promoting the Coca-Cola brand.
Content Apps
A content app serves the purpose of providing users branded content right to their mobile device. Whether it is dinner recipes, fashion trends, or workouts, these apps deliver branded content to loyal consumers.
There are many benefits to bringing your brand mobile, as well as many different app types. If you’d like to learn more about the benefits and types of apps, visit our website at pioneerapplications.com or reach out to the Pioneer team.