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Personalized App

The Concept of a Personalized Mobile App

Personalized apps have been making their way into the market and are incredibly useful for selling. Whether the product is a subscription, fitness plan, skincare routine, or merely physical products, a personalized app can increase sales and provide a much more personalized and targeted experience for the consumer.  So how does it work?

 

Personalization

There are many ways in which an app can be personalized, and it will all depend on what algorithms you or your company use, but it is possible that your app can learn to replace human recommendations.  The ability to craft a skincare routine, a workout routine, etc. is all possible through an app. The big question is, how do you create an app that learns users’ preferences?

Questionnaire

The first and most straightforward way to start personalizing the app is to start with a questionnaire.  For example, if you were creating a mobile app to help consumers determine what meals to cook for dinner, your questionnaire can narrow in on what a particular user would like and dislike and then offer recommendations based on their own preferences.  The same goes for skincare and fitness apps.

Like and Dislike

After the initial questionnaire, you should consistently be asking for feedback on the recommendations from the user.  The easiest way to do this is through a like or dislike button on each recommendation. That way, the app is continually learning about the user leading to more targeted recommendations.

Browsing Ability

The app should have the ability for users to browse products, recipes, workouts, etc.  That way, you can track a user’s clicks and browsing data to provide more targeted recommendations. This is also a great way to have the user’s introduced to items that your algorithm didn’t pick up.

 

These were some quick tips when developing a personalized app and why a personalized app could be extremely beneficial for you or your company.  If you’d like to know more about the functions and possibility of building a personalized mobile app, reach out to Pioneer, and we can help you along the way.

 

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Successful Brand App

WEBINAR: How to Build a Successful Brand App

Tech entrepreneur Adam Cohen-Aslatei discusses how to build your own app, sharing success lessons he’s learned while launching his innovative dating app S’More. Adam breaks down the process from ideation to raising money and explains why investors want in on apps, even during the pandemic.

Key Takeaways: 

  • How to build a successful app in today’s market
  • How to differentiate yourself from other competitors
  • Tactics for successfully finding investors
  • How to build awareness around your brand

Watch On-Demand

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Hotels

How Hotels Impacted by COVID-19 Can Re-Engage Their Travelers with a Mobile App

As the COVID-19 pandemic rages on and continues to impact businesses worldwide, it is hard to miss one of the most impacted industries, hospitality.  Within the hospitality sector, hotels have lost a significant amount of revenue. As hotels begin to reopen, they are being met with low occupancy and wary travelers.  How can hotels re-engage with their travelers, make them feel more comfortable and willing to stay, and combat low occupancy and lost revenue?

A poll shows that a smartphone is the most valued travel companion of 76% of travelers, while 70% of travelers book their hotel on a smartphone.  In 2019, there were 204 billion mobile apps downloaded worldwide and 3.2 billion smartphone users.  That equates to an average of roughly 63 mobile apps on each smartphone. This seems like a no-brainer, hotels, inns, bed & breakfasts, and motels should have a mobile app to keep up with the evolving hospitality world.

What can a mobile app do to help your hotel?

 

Reserve on Mobile

 

With a mobile app, your guests can book their rooms directly in the app.  This is great for travelers who are on-the-go, stuck at the airport with limited access to a computer and prefer mobile.

 

Virtual Check-In

 

No longer will you force your visitors to stand in long check-in lines.  With a mobile app, your guests can skip the lines, check-in, and access their room right through the app on their smartphone.

 

Showcase and Sell Add-Ons Before and During the Stay

 

Does your guest want a bottle of champagne waiting for them in their room when they arrive? No longer will your guest have to call and request this, they can order it in the app before their arrival.  A mobile app gives you the ability to market and up-sell to your guests before and during their stay.  Does a guest want in-room dining? No longer will your guests have to call and order; they can do it all right in the app.

 

Provide Updates and Information

 

The mobile app can help you communicate with your guests in an easy, efficient way that is personalized to each guest.  You can opt to send notifications before the guest’s check-in to ensure they know how to access the property or ask for in-app feedback after the guest’s stay. The options are almost limitless on how and what you can communicate with your guests.

 

Customer Loyalty Program

 

You can now build optimal engagement with your guests by launching an in-app loyalty program. Guests can receive upgrades, accumulate points, manage their stay preferences, etc. A rewards program is a great way to boost sales and keep your customers engaged.

 

The options available to hotels with a mobile app are almost unlimited.  The mobile app can boost sales via marketing and upselling, but it can also keep your guests engaged and provide a more efficient and pleasant experience for the guests.  We at Pioneer believe that mobile apps for hotels will begin to take-off once travel becomes normality again.

 

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Mobile App

5 Testing Trends for Mobile App Testing

As the global market for mobile apps continues to grow, so does the global market for mobile app testing services. Let’s take a look at five trends taking over in 2020 in the mobile app testing services sector.

Real Device Cloud

As new smartphones and software continue to emerge with different resolutions, screen sizes, etc. it’s almost impossible to test your app on every device available.
The solution and trend for this problem are to conduct mobile app testing by combining real devices with cloud technology. This will help locate performance defects and is highly efficient because it can target numerous possible issues.

Internet of Things (IoT)

As smartphones and devices become more complex, it raises issues with areas that need to be tested.
Devices are now linking to almost everything, headphones, home accessories, smartwatches, etc. Because of this complexity, mobile app testing should begin to involve not only mobile phones but also numerous other devices to ensure quality.

Agile and DevOps

With the integration of DevOps and Agile, quality, and speed jump to the forefront and can be tested to ensure the creation of better mobile apps. DevOps’s accomplishment on speed requirements is expected to rocket shortly, and Agile’s reputation has escalated in the market giving testing teams a significant advantage with the combining of these two.

Automation

Testing teams’ quality assurance is expected to be done via automation, providing less time and more efficiency in the testing process.

AI Testing

Similar to automation is the ability of Artificial Intelligence to jump into the testing process. Implementing AI testing algorithms can create better test cases, scripts, reports, and data for efficient outcomes. It can also highlight errors and loopholes useful for mobile app development.

All five of these testing methods are expected to rise as 2020 continues. These five methods should be examined and considered by mobile app testing companies to improve the testing process.

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Long Island App Developer

The (Justified?) War on TikTok

 

TikTok is a video-sharing social network service owned by ByteDance, a Beijing-based internet technology company founded in 2012.

The Beginning of the End

On June 30, 2020, users began noticing that the app no longer allowed them to access the platform in India. All users were greeted with a message that stated: “Dear users, we are in the process of complying with the Government of India’s directive to block 59 apps. Ensuring the privacy and security of all our users in India remains our utmost priority.” The banning of TikTok in India gave a significant blow to the company as India was the company’s largest market. Hong Kong has since followed suit this week with the company announcing it will no longer be available in the special administrative region of the People’s Republic of China. Now the United States is on the verge of banning TikTok and Secretary of State, Mike Pompeo, is citing security concerns for the ban.

Why Would the U.S. Ban TikTok?

The app has been repeatedly accused of being a threat to national security. U.S. Politicians are alleging that the company may “support and cooperate with intelligence work controlled by the Chinese Communist Party.” The company has pushed back stating that all U.S. user data is stored in the U.S. and there is a backup in Singapore, in May a spokesperson for the company said that these concerns are “unfounded.”

Will the U.S. Ban TikTok?

As tensions are rising between the U.S. and China, it appears that national security and politics play a role in the potential banning of TikTok in the U.S. Whether or not the U.S. will ban TikTok is still up in the air. We’ll have to continue to monitor the situation and see how the United States handles TikTok.

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Android

The best Android apps (June 2020)

Through every yearly smartphone release, we are left more in awe of what our smartphones are capable of and in turn the apps that help make them great. From the top Android flagships to the best value budget phones, a few taps is all you need to place a takeout order, live stream your local news, or send your friends a funny GIF. If you’re looking to get really fancy, you can even call people, too. Continue reading. 

 

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iPhone

The best iPhone apps (June 2020)

If you have an iPhone or iPad, Apple’s App Store offers a large collection of applications to download and enjoy. With so many various apps available, and in so many categories, where do you start? Price can also vary between different options, which are worth the higher price tags and which aren’t worth their free price? We’ve gathered the best apps, showing which options rise above the rest. Continue reading.

 

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Mobile Apps and Fireworks

How a Business Grew Using a Mobile App

In the spirit of Independence Day this year, it’s only suitable that we focus on a business that specializes in fireworks and expanded their business from a single stand to the most significant American fireworks distributor as well as a technologically advanced company with a mobile app.

In 1964, a single stand popped up in Pittsburg, Kansas.  Their product?  Fireworks. John and David Collar opened that stand as a summer business to earn some extra cash. Little did they know that summer business would scale into Winco Fireworks, one of the largest firework distributors in America.

As the business continued to grow, they knew they had to stay relevant and competitive. When the opportunity presented itself, the company entered a new era, designing a firework show and executing it all on a smartphone or tablet.  Kevin Wu, a product developer, pitched the idea/concept to Winco Fireworks. Winco saw it as a great opportunity and, in late 2017, launched the new product FireFly.

Since the launch of FireFly, they amassed over 26,000 users in over 31 countries, which shows that the future of the firework business is in technology.  Winco Fireworks has leaped in front of the competition and all from a concept utilizing a mobile app.

 

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5 Steps Entrepreneurs Can Take to Adapt During Difficult Times

Proof that pandemics can accelerate innovation can be found as far back as the Black Death in Europe during the 1300s. The Plague eventually forced the people of the Late Middle Ages to reassess their medical practices — which were previously rooted in religion — and adapt them in favor of a more scientific approach, thereby moving the world towards modern medicine.

Continue Reading.

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