Mobile App Archives - Pioneer Mobile Applications

Advertising and marketing trends are constantly evolving, and to keep your brand in front of consumers, you’ll have to keep up with those trends. At this moment, all research is pointing to mobile. Many brands and companies have adopted this channel, and you should too. Here are a few reasons your brand or business should go mobile and some types of apps to consider.

Increase your Audience

This is one important reason to go mobile. Increasing your audience and consumer base can be challenging, but once you have momentum, a mobile app can grow your audience exponentially. A mobile app can fill a void in your business model allowing your company to scale and grow.

Data Collection

This could be one of the most powerful features of bringing your brand mobile. Your consumer base may choose to share more data with you via mobile if it fills a void or provides a much more personalized experience (read our blog about personalized mobile apps). Data is a powerful tool that you can use to increase sales, grow your consumer base, expand product lines, and much more. Data is one of the highest-priced commodities, so an investment in mobile is an investment that will most likely pay off very well in the long-run.

Now, if you understand the benefits of going mobile but are unsure how to deliver your brand via mobile, here are some types of apps your brand can use.

Entertainment Apps

Apps can be a variety of things, but some brands find that entertaining apps serve the best purpose for their brand or campaign. For example, Coca-Cola has numerous branded apps that entertain users and help solve some daily problems. The CocaCola® app lets users play games, watch videos, and earn rewards. This type of app offers a mix of entertainment and functionality, all while promoting the Coca-Cola brand.

Content Apps

A content app serves the purpose of providing users branded content right to their mobile device. Whether it is dinner recipes, fashion trends, or workouts, these apps deliver branded content to loyal consumers.

There are many benefits to bringing your brand mobile, as well as many different app types. If you’d like to learn more about the benefits and types of apps, visit our website at pioneerapplications.com or reach out to the Pioneer team.

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As the COVID-19 pandemic continues to ravage the food and entertainment industry, it is now more than ever that consumers are looking for takeout/delivery. Here are a few tips on how to start your own food delivery app.

Ease of Search and Location-Based

If you plan to have a food delivery or takeout app, you’ll want to make sure your customers can find what they are looking for and not get frustrated and close the app. The same goes for when they are perusing a restaurant’s menu. Ease of use and simple ordering methods will make your app more successful.

Estimate Delivery/Pick-up Time

Most people, when looking for takeout or delivery, are hungry and want their food as soon as possible. An app with a time estimate will provide customers a sense of patience as they are aware of when to expect their food. It will also help inform their decision of where to order from as I’m sure they won’t want to wait hours for their food.

Payment

This is a crucial factor in a food delivery/takeout app. Customers should be able to pay and tip through the app. No one wants to have to search for cash or hope that the delivery driver can swipe their credit or debit card. A payment processor in the app will ensure customer satisfaction and an increase in sales.

Ratings/Reviews

This is a no-brainer, most people, when making a decision, will look at reviews and ratings. If those reviews and ratings are easily accessible, the customer will most likely go somewhere else and spend their money on a competitor. Make sure to include ratings and reviews for all partnered restaurants.

Delivery/Pick-up Options

Ever since the pandemic began, the way we interact, shop, and travel has been changed, so has the way we want our delivery or pick-up. Make sure your app includes options for your customers to choose from whether your customer doesn’t mind meeting the delivery driver at the door or if your customer opts for a contactless approach. Options are everything.

These were just a few tips to get you started on the road to your mobile app development. For more tips and advice, follow us on Facebook, Twitter, and Instagram.