Every year the techies of the world come together to unveil the newest mobile hardware and software innovations, and each year mobile app development companies and the app industry are to thank for the growth of such an influential industry. Apple and Google or iOS and Android provide the most tangible and valuable platforms for the app ecosystem. As smartphones and apps grow in popularity, an urging question emerges, are you keeping up? What are the benefits of having a mobile app?
To answer the first question, are you keeping up? There is no one size fits all answer. For some, a mobile app doesn’t make sense, but for others, a mobile app is your best asset. To answer this question, you’ll have to look at the benefits of having a mobile app.
If the benefits outweigh the non-benefits, then you probably should have a mobile app to keep up with competitors.
What are the benefits of having a mobile app?
Customer Contact
When you have a mobile app, it is much easier to stay in touch with your customers, because let’s be real, everyone has their phone in their hand at all times of the day and night. This is a considerable advantage of having a mobile app; you can easily send notifications to promote sales or keep your customers engaged.
Personalization
Now having a mobile app developed gives you the opportunity to have a highly personalized platform with fantastic mobile app design, and this goes both ways. The main advantage of a mobile app is your customers can set their preferences and have a highly personalized experience when interacting with your app. This personalized experience gives you the upper hand when building relations with your customers.
Engage with your Customers Longer
It’s no secret that consumers spend more time on mobile devices, but did you know that 86% of mobile users spent their time on mobile apps? That is compared to only 14% of those who spent their time on mobile websites. If you don’t have a mobile app, your customers aren’t going to be engaging with you for long periods.
Brand Presence
This is a no-brainer.
Brand. Brand. Brand. When your customers install your mobile app on their smartphone, your customers will see the icon of the app numerous times a day, which acts as a mini-advertisement for your brand. It’s also known that when a customer has your app on their phone, it influences their perception of your brand.
ROI and Conversions
This benefit could be one of the most important benefits when it comes to conducting business.
Will you get a return on your investment in a mobile app? The answer is most likely yes. A mobile app development company can bring your app to life, and once that app is published, you are more likely to reach more people—new customers. Once your app is in the hands of your customers, it can be used as a tool to increase conversions. Since mobile apps are so targeted, you can easily ping specific customers and push them down the conversion funnel, which generates more sales, which makes your investment completely worth every penny.
If you’ve made it to the end of this article, you spent valuable time reading about the benefits of a mobile application. You saw value in each benefit and can most likely answer the overarching question if you don’t have a mobile app, are you keeping up? Most likely, if you don’t have a mobile app, you are falling behind your competitors, but it is never too late to get back in the game!