Having hundreds, thousands, and millions of downloads is really cool, but those downloads don’t mean anything if you can’t get people to stay on your app. In this post, Ty Magnin will walk you through 10 steps to increase customer retention and make an app that people will be sure to remember.

Summary:

1. Have them at hello

    First impressions are crucial. Humans are hardwired to form lasting opinions on gut instincts. Make you “Welcome Message” personal, clear, and attractive.

2. Start with the Highlight Reel

    On your application’s first launch or login by a user, highlight some of the key features your app provides.

3. Nudge into Endless AHA! Moments

An AHA! moment is when a customer finds value in your app. Always nudge your users to discover these values

4. Give the Scoop on New Products

The tech world is forever changing and improving. It’s important to make sure your app is flexible and stays up to date with software, device features, integrations and more. When you make these updates, share it with your customers!

5. Update to Remind

Keeping your users engaged is HUGEE and you should reach out to them more than just twice a year. Give users updates on their behaviors and check-ins to remind them that you’re still there.

6. Give customers More Than Software

You want to offer your customers as much value as possible. Don’t let it stop with just the features of your app. Provide other resources such as newsletters and content that may be useful to your users.

7. Offer Contextual Help

   When you provide customers with more than just your software, it’s important to give it to them at the right time and in the right context. Ex: Offering an upgrade for more storage during week one is less effective than offering it when a user runs out of space.

8. Ask for Their Two Cents

Make your app a perfect fit for your customers by reaching out to them, giving them surveys and gaining insight on how your app is used, what can be done to improve their experience, and more. Users love it when they see what they asked for come to life!

9. Invite into Beta Program

Make your best customers recognize how valuable they are to you by letting them try out a beta product. This will let them feel like they are part of the team and in turn will lead to loyalty.

10. Foster Community Around Your Product

Sometimes it’s easier for people to learn about your app from other users rather than just you. Enable users to learn and help teach other users. In turn this makes your brand become more personal.

All in all, to increase retention you want to

• Educate
• Engage
• Empower

Read the full article here

To have a successful startup, you must have a strong brand and by brand, we mean a piece of peoples’ brains carved out. The two main things needed to build you brand are novelty and repetition. Novelty is the quality of being new, original, or unusual. Repetition comes into play when you want to carve out space in someone’s brain; getting in their head over and over until you’re there to stay.

“Building a brand is about more than giving out free swag with your logo on it. It’s about creating stories.”

Read more here

About Pioneer

Pioneer Mobile Applications is a one stop shop for bringing your app idea to life. It is our mission to provide personal, affordable, & reliable app development for individuals, organizations, and businesses by being with our customers from the idea stage to launch and everything in-between!

With several years of expert mobile app development experience, United States app design and development company, Pioneer Mobile Applications is committed to the success of our clients. Whether your business is at the idea stage, currently in development, or already has a million users, Pioneer Mobile Applications can help create an affordable, reliable, and beautiful experience for your users. As a United States app design and development company, Pioneer Applications prides itself on being a full service development agency. We don’t just make apps, we will take a simple idea and create an application personalized for your business. Our goal is to ensure that our clients are succeeding. We accomplish this by providing idea conceptualization, market validation, app design (user experience & user interface), iOS, Android, and web development, testing, and marketing! We are constantly keeping up with new technology as it comes along to be sure that your app is using the latest, most cutting edge tech. United States mobile app design and development agency, Pioneer Applications is a United States based organization that is a team player on every project both small and large.

We have over 5+ years experience working with all different types of clients such as BuzzFeed, UMass Amherst, All in One Music Applications and many more! Our strategic process provides quick turn around times which lets us keep development costs down, saving our clients money!!

Services

iOS & Android: We have multiple developers on hand to build your iOS and Android Applications. The code we create is always clean and easily understandable by other developers.

UI/UX: Design is a very important thing. Our User Interface and User Experience developers make sure that your app is beautiful and easy to navigate through. We’ll help you out with branding and ensuring your app is recognizable!

Project Management: When there are a bunch of different moving parts, things can get messy. Our project managers makes sure everyone is on the same page and getting their work done as efficiently as possible.

Sales & Marketing: We don’t stop once we’re finished developing the app; we want to make sure that your app gets users on it and help you get featured in the App Store. Our sales and marketing experts will help you get the word out and acquire users!

Our Process

Conceptualize, Validate, Brand, Develop, Test, Launch, Promote